Tag Archive for Web 2.0

2012 – the year that hotels finally adopt social media?

February 10, 2012 Social Media No comments

Hotel Year Book 2012Having hesiated for so long, 2012 will be the year when hotels finally adopt social media as a mainstream customer communications tool.  In this article for the Hotel Yearbook 2012, I discuss how I see the sector evolving.  You can download it here.

(Parts of this article were also syndicated by Hospitality Finance & Technology Professionals on HFTP Connect http://blog.hftp.org/social-media-in-2012-the-dawn-of-a-new-age/)

The role of Social Media in the hospitality sector

April 22, 2011 Social Media No comments

In this video excerpt recorded at the IESE Business School Conference on Refining Boundaries in Hospitality, I discuss how hospitality organisations can more effectively use social media to reach out and engage with their customers.  Watch the video here.