RoomKey.com – a really bad idea?

Writing for Hotel Analyst Distribution & Technology, I recently questioned the decision by five of the world’s smartest hotel companies to invest in developing their own web portal.  The article has received incredible feedback and support from the industry.  You can read it here.

One comment

  1. Michael says:

    I liked the article but I’ll wait until the actual commercialized and “final” version of the website is launched to make assumptions on their budget and how they’ll use it.

    Nowadays 60 millions might not take Roomkey very far but if they want to be able to negotiate preferred commissions with OTA’s they need to show them some ambition.

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